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August Reading List


The good news: I finished all three books last month!

The no-so-good news: I'm still working on July's reviews...

Rather than waiting and doing a single post with last month's reviews and this month's new reads, I decided to post the next three books so we (but really, I) can get a jump start on this month's list... look for July's reviews in a separate post on Saturday.

The Social Business Imperative: Adapting Your Business Model to the Always-Connected Consumer, by Clara Shih. I’ve had this on my list for a while now, for obvious reasons. I feel like now is the time to get my work reading in before the whirlwind of peak season is once again upon us. I look forward to reading about ways to integrate "social" across businesses, and the new opportunities created by social media regarding branding and UX.

What Amazon says (warning: it says a lot):

“ Social media is now the dominant online activity and drives more website traffic than online search. The implications for businesses are as profound as the rise of Google 15 years ago. Amidst the demands of running a business, it can be alluring to fully delegate "digital" to the digital team. But in today's wired environment, digital is actually everyone's job. Company leaders and professionals must seek to personally grasp the tectonic changes arising from the always-connected customer, and then rethink traditional business models, business practices, and even their own job responsibilities and careers accordingly. In The Social Business Imperative , Silicon Valley entrepreneur and renowned thought leader Clara Shih identifies powerful new opportunities created by social media across the entire customer lifecycle. As described in the book's foreword, written by Starbucks Chairman and CEO Howard Schultz, this guide is a must-read for all professionals. From boards of directors, CEOs, and Chief Marketing Officers to to front-line sales managers, recruiters, IT, and compliance directors, no role is untouched by the social, mobile, digital transformation. This book explains how to adapt and thrive in this brilliant new world order by understanding the transformation taking place not only in one's own department but across the customer journey. Only with this broader understanding can functional leaders collaborate on delivering a cohesive experience spanning previous organizational silos. Going far beyond her global bestseller The Facebook Era , Shih offers unprecedented insights into why and how traditional organizations must re-imagine their existing business processes to capture “the digital last mile” across social, mobile messaging apps, Internet of Everything, and the collaborative economy. Drawing on her immense experience helping Fortune 500 companies operationalize digital transformation to drive measurable uplift in sales and loyalty, Shih also presents powerful new case studies spanning multiple industries and companies from Wells Fargo to Warby Parker. “A book worth reading, a voice worth listening to, from a leader of real consequence. A clarion call on the promise and potential of social channels to transform business.” —Walter Robb, Co-CEO, Whole Foods Market “This is a must-read for any business leader who wants to thrive in this time of disruptive change.” —Chip Bergh, President & CEO, Levi Strauss & Co. "Whether you're a global brand, small local business, or individual who wants to turn your passion into a livelihood, this book simply and clearly articulates how to channel the power of social media to delight audiences and grow your business." —Marne Levine, COO of Instagram “Almost overnight, social media has transformed business and the way we as companies interact with our customers. In a way, social media has become part of everyone’s job. Clara's book gets right to the heart of the matter and gets us thinking critically about what could be next on this roller coaster ride.” — Robin Hayes, President and CEO, JetBlue “The power of Clara’s book is it highlights not only social media practices but fundamental business practices and how company leaders need to entirely rethink customer engagement models. The implications for every business, regardless of industry or geography, of today’s social, connected consumer cannot be overstated. This book provides a powerful vision and compelling call to action for company leaders everywhere.” — Ted Mathas, Chairman and CEO, New York Life

Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing Up to 11, by Jason Miller - Another work book I’ve been studiously looking away from for a while… Now is the time! I feel like there will be some useful information in here amidst all the “content marketing” and “funnel” jargon related to integrated marketing strategies and resources.

What Amazon says:

Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue, that’s what the top of the funnel is all about. It can be a marketer’s “Paradise City”, but without focus, it can quickly become overwhelming. The one-two punch of social media and content marketing is a vital part of any successfully integrated marketing approach. If you are not pairing these two powerhouses together then you are simply missing opportunities to grow your business.

The tactics and strategies in this book have come together through a tremendous amount of research, trial and error, expert input, and real world applications. From startups to enterprise—what’s included here works across the board and can very quickly make an impact.

Just like your favorite double album, this book is separated into four sides, each one addressing a different aspect of Content and Social:

•Content – Why marketers need to change their mentality from creating more content, to more relevant content and three practical ways to create content that delivers a face-melting return on investment.

•Social – Using social to build awareness, trust and drive high quality leads.

•All Together Now – What the future holds for content and social and what it means for marketers.

•The Credits – The essential resources you need to stay on top of trends in content and social media.

No frills, no fluff, just useful, practical tactics, strategies and lessons from one modern marketer to another, with a touch or rock n roll flare.

We: A Manifesto for Women Everywhere, by Gillian Anderson and Jennifer Nadel - I forget who recommended this book to me, but I find the theme of creating change and transitioning mindsets to be incredibly timely, both in my life and in the grander scheme of the world.

What Amazon says:

We: A Manifesto for Women Everywhere is an uplifting, timely, and practical manual for creating change in women’s lives, with nine universal principles that help you confront life’s inevitable emotional and spiritual challenges. It’s about transitioning from a me-first culture and imagining what a we-based world might look like.

In We, Anderson and Nadel ask why so many women are locked in cycles of depression, addiction, self-criticism, and even self-harm. How much more effective and powerful would we all be if we replaced our current patterns of competition, criticism, and comparison with collaboration, cooperation, and compassion?

Putting these values at the center of our lives allows each of us to be happier and more empowered, and to replace harmful habits with a more positive, peaceful, and rewarding way of being. We is a rallying cry for “every woman, everywhere on the planet. Open to any page. And there you will find a truth that can set you free” (Christiane Northrup, MD, author of Women’s Bodies, Women’s Wisdom).

 

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